If you work in the world of real estate planning, you’ve likely encountered the terms ‘socio-economic assessment’ and ‘Social Value assessment’. These two concepts are closely linked, but they focus on slightly different things – and when used together, they can create a bigger and better community impact.
Let’s start with the basics:
At Social Value Portal, we use a staged approach to assess the socio-economic impact of real estate development projects. This looks at both the temporary benefits during the construction phase, and permanent benefits delivered once the development is in operation.
Here are the key ‘channels of influence’ we analyse:
What we measure: Spending within the supply chain.
This includes…
What we measure: Jobs created and sustained.
This includes…
What we measure: Tax revenues generated.
This includes…
What we measure: New homes and business tenancy.
This includes…
The four ‘channels of influence’ in a socio-economic assessment: Expenditure, Employment, Tax, and Occupation
A socio-economic assessment is typically summarised in a report called a ‘socio-economic statement’. But it’s more than just a report: it’s a practical tool to deepen your understanding of communities and create the tangible change they need.
By identifying how your operations influence the economy – through channels like employment, expenditure, taxation, and occupation – you gain the insights needed to build a focused Social Value strategy around these ‘levers for change.’
With this foundation, your developments won’t just succeed economically; they’ll also deliver lasting benefits for the wellbeing of the communities they serve.
Let’s look at a couple of practical examples…
Our socio-economic analysis found that the construction of a new residential development would require 100 ‘Full Time Equivalent’ jobs (FTEs) – translating to 50 people working full time for 2 years.
While this already indicated a strong potential for socio-economic impact in the local area, our Social Value assessment uncovered a deeper opportunity for impact.
Our Local Needs Analysis flagged a high percentage of 16–25-year-olds not in education or employment (NEET) in the local area. Meanwhile, discussions in the community highlighted a vocational skill gap and limited access to work experience for young people.
Social Value in action: By partnering with regional voluntary, community, and social enterprises (VCSEs) specialised in youth employment, we develop a Social Value strategy to support NEETs into construction vocational training.
Our socio-economic assessment found that the build would require 15 FTE bricklayers and masons, and 10 FTE plumbing and HVAC trades – providing the perfect opportunity to establish:
These targets were built into planning application, ensuring that the Social Value targets were realistic, meaningful and focused on local challenges.
The socio-economic analysis of a £10 million shopping centre redevelopment forecasted a significant uplift in both local and UK-wide Gross Value Added - a strong positive economic ripple effect.
However, the Social Value strategy ensured that these benefits were local and targeted by identifying ways to direct spending towards businesses in high-deprivation areas surrounding the development.
A geospatial data analysis picked up on significantly higher rates of deprivation in areas south of the site with a high proportion of ethnic minority residents.
Social Value in action: The construction company adjusted its procurement strategy to prioritise micro or small businesses, as well as social enterprises, based out of higher deprivation areas.
To do this, they engaged with a local business forum – identified in the local needs analysis - that connected local suppliers who would typically struggle to compete against larger bidders, but whose sustained business would recirculate value into the local area.
Using the combined insights of the socio-economic and Social Value assessments, the construction company was able to inject a meaningful value uplift within the immediate community.
Real estate projects have the power to do more than drive economic growth – they can create lasting, positive change in communities.
At Social Value Portal, we work with industry leaders like Landsec, Unibail-Rodamco-Westfield, and Cushman & Wakefield to turn developments into drivers of real impact.
Want to amplify your impact? Get in touch with our experts today.