Citizen engagement, Social Value and the future of consumer brands

How does the 'good' you do impact consumer engagement with your brand?

In this collaboration between Social Value Portal and the Brand Experience Group, we show just how important Social Value has become for businesses in the Consumer Packaged Goods sector. The paper explores:   

• The rising importance of Social Value and how it differs from CSR and ESG
• Legislative changes driving Social Value across the EU and UK 
• What the evidence shows about consumer reactions to brand values

Plus, we lay out a Sector Action Plan to help the Consumer Packaged Goods space become more proactive in embracing social and sustainable values.

Get your copy of the guide now.