At the 2023 Social Value Conference, a panel of expert speakers from the public and private sectors shared invaluable guidance and advice on reporting under the Social Value Model.
The panel featured an exciting cross-sector of Social Value stakeholders:
The full session with its extended Q&A can be viewed here.
In this article, we will be going through the highlights of the discussion and best practice for bidders under the Social Value Model.
Kate kicked off the panel with a run through of the Social Value Model.
With PPN 06/20 mandating explicit evaluation of Social Value in central government procurement and other in-scope contracts worth over £100,000, the Social Value Model provides guidance to buyers on evaluating bids. It sets out five priority areas (Themes) for Social Value delivery, along with corresponding policy outcomes:
The model is designed to standardise the approach for including Social Value in central government procurement, but commercial teams do retain some flexibility in deciding how and which elements are applied. It provides a qualitative-only methodology for setting Social Value priorities during the tender phase. This helps to create a level playing field for different profiles of bidders, including SMEs.
Kate Clarfelt, Senior Strategy Consultant, Social Value Portal
The model does not, however, measure Social Value delivery. This is why Social Value Portal has ensured that the Social Value TOM System™, which does measure Social Value delivery, is fully aligned to the Social Value Model.
Update your knowledge of Social Value requirements with our Quick Guide to Social Value Legislation.
Kate went on to outline exactly how the Social Value Model informs authorities’ evaluations. Under the Social Value Model, the procurement process follows three basic steps:
Here is an example of what a procurer’s question, and an appropriate response, might look like under the Social Value Model:
Many organisations bidding for contracts from central government authorities find that they are uncertain of what the buyers want to see from them in their bids.
Kate addressed this head on: buyers look for suppliers with focused, relevant, and proportionate plans to deliver social, environmental, and economic benefits.
Based on her experience at Social Value Portal, as well as feedback from authorities, Kate has built a handy checklist for companies bidding for work from central government:
Snowia explained procuring authorities’ processes when evaluating bids, selecting suppliers, and managing delivery, with a focus on her experience at the Ministry of Justice.
She homed in on the necessity for bidders to include all relevant information in the proposal. Evaluations are evidence-based and can only take into account the contents of the proposal; other documents or resources, like media features, will not be considered. The proposal should therefore feature all relevant information, whilst remaining relevant to the question the commissioner has asked. Snowia also emphasised that proposals are considered individually.
The evaluation process is quite fair in that we are not scoring proposals against each other. We look at each supplier proposal and evaluate them on their own merits.
Snowia Hussain, Commercial Social Value Lead, Ministry of Justice
Writing a compelling proposal is challenging - many bidders struggle to know what constitutes best practice at this essential stage. In her presentation, Snowia expanded on some of the key elements of an effective written proposal:
First, she noted, it is essential to demonstrate your understanding of the Model Award Criteria: procurers want to see in-depth consideration of the relevant MAC. What kind of research have you done? Have you talked to stakeholders, or looked at your local demographics in relation to the contract? Take this opportunity to explain why your proposed approach is the right one, with the MAC at the centre of your response.
The commitments made in a proposal should also be ‘SMART’ and aligned to expectations. The Social Value Model features a standard set of reporting metrics, set against eight policy outcomes. Government teams, like those at the Ministry of Justice, have built those standard reporting metrics into e-procurement systems to capture the commitments that align with those standard reporting metrics from winning bidders. Think about how the commitments in your proposal align with those reporting metrics.
The next step, Snowia says, is to instil confidence of delivery. Procuring authorities want to be sure that you can deliver on your commitments. This is often a case of focusing on quality rather than quantity. You might show that you have already engaged with relevant stakeholders or done other kinds of groundwork, for instance.
Snowia also emphasised the need to prioritise quality over quantity in your response: the qualitative element of the assessment is integral to the Social Value Model. Within this, authorities expect contract specificity, as well as details on how activities will be reported. This means giving specific, measurable commitments – even if it's just a single one.
Gary concluded the session with his reflections on Fujitsu’s changing approach to Social Value. As recently as January 2021, Gary said, procurement processes were characterised by confusion and reactivity. With procurers still getting to grips with the concept of Social Value and how its administration would work, customers often asked questions with little direction or specificity, sometimes focusing on different areas, like Corporate Social Responsibility. Similarly, Gary noted that many bid teams hadn't realised the need to consider Social Value as an inherent and business critical aspect of tender responses.
A part of the transition consisted in recognising that Social Value in reality represents an opportunity to renovate and build customer relevance. He explained that Fujitsu has since put steps in place to raise the profile of Social Value throughout the UK business, ensuring that all teams understood the basis of the Social Value Model and its applicability to the company’s own operating model.
There has also been growing understanding of the importance of capturing, measuring, and assessing the Social Value being delivered. Gary identifies this as a success in Fujitsu’s work with Social Value Portal:
Social Value Portal really enabled us to accelerate and unlock our corporate knowledge – this support can't be understated. It enabled us to define and implement our own set of targets, outcomes, and measures, and form a series of company-wide training sessions and associated products and solutions to empower and enable our teams.
Gary Young, Head of Strategy and Operations, Fujitsu